Ask Me Anything: Ticket Fees
Show the whole cost up front or save the fees for the end? Read Jennifer's tips on how to add fees in a way that's right for your organization.
Marketing to Millennials and Gen X'ers—our data-driven tips
Here are some findings from "generational" studies we have conducted with arts organizations, and what they mean for marketers.
What we learned from the elephant in the room
We wanted to collect data on a topic that we felt was the elephant in the room—audience attrition, or why audience members attend a performance and never come back. So, we brought an actual elephant to the room…
Ask Me Anything: ADA Rules
Let's make art accessible to everyone—check out Tony's great overview on the latest ADA rules.
Ask Me Anything: Second Visit Discount
They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?
Ask Me Anything: Repertoire Coding
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
Ask Me Anything: Surprise and Delight
Surprise & Delight: the latest trend all arts marketers are adopting. But how can you do it without breaking your marketing budget?