INFOGRAPHIC: A Survey of Subscription Packages
We surveyed 106 performing arts organizations in North America for stats around how many organizations have traditional subscriptions, what they call their subscribers and subscription packages, and more...
Ask Me Anything: Segmentation Metrics
"We’ve recently started being more strategic about our segmentation strategy. What key metrics do you recommend using to measure our results?"
Ask Me Anything: Retention Goals
"Our returning patron numbers have been pretty low for the past few years. What’s the best—and quickest—way to bring those numbers up?" Read Timmy's advice.
The Segmentation Guide – for Arts Marketers
A guide to help arts marketers bring segmentation from the tactical to the strategic level.
RMA Feature Focus: Price Type Groupings
A look an extremely valuable feature of the RMA, which allows you to make your reports more flexible and informative.
Collaboration! Collaboration! Collaboration!
The reason a collaborative approach to consulting is important for the arts.
Ask Me Anything: Segmentation Strategy on a Low Budget
"You talk a lot about segmentation, but I work at an organization with a small staff and limited resources. Is that kind of marketing realistic given our time and budget-constraints?" Read Timmy's advice.
Photos from our Arts Marketing Assembly
Check out photos from our Arts Marketing Assembly in NYC! And stay tune for future dates to be announced soon.