Why Arts Administrators Need to Break Up with the "Relationship" Metaphor
You've no doubt heard the metaphor of patron loyalty being like a relationship—but this "dating" framework may create a problematic caste system of arts patrons.
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?
Study: Audience Churn and Retention
JCA Arts Marketing reached out to over 100 performing arts organizations across the US to spot trends in churn and retention across the performing arts industry. Here are the results...
Ask Me Anything: The Xennials
Having a hard time reaching Millennials? Consider another group.
RMA Feature Focus: Performance Groupings
This under-explored feature of the RMA allows you to build custom performance filters.
Ask Me Anything: Airlines and Dynamic Pricing
Should we be modeling our dynamic pricing after the airline strategy? Jennifer weighs in.
Ask Me Anything: Ticket Fees
Show the whole cost up front or save the fees for the end? Read Jennifer's tips on how to add fees in a way that's right for your organization.