Ask Me Anything: Surprise and Delight
Surprise & Delight: the latest trend all arts marketers are adopting. But how can you do it without breaking your marketing budget?
Ask Me Anything: ADA Rules
Let's make art accessible to everyone—check out Tony's great overview on the latest ADA rules.
Ask Me Anything: The Xennials
Having a hard time reaching Millennials? Consider another group.
Ask Me Anything: Corporate Social Responsibility
What can be done differently to get people to give? The tricky thing is, you can't really force someone to donate...
Ask Me Anything: The Met's New Admission Policy
The Met has rolled out a new admissions policy, and other box offices should take notes.
Ask Me Anything: Moving Younger Audiences Up The Ladder
By doing a quick glance at 21 company websites from prominent theatre, opera, and symphonic organizations across the country, I have found that most have a student rush or similar access program. What the vast majority don’t have is a membership or subscription option to engage young people with their programming at an early age with accessible pricing and subscription perks.
Ask Me Anything: Mission-Guided Profitable Producing
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Remember Your Mission Statement
We’ve reached a point at our organization where opening weekends for our productions have become so full of high-level donors, corporate sponsors, and elite members of the industry that I’m worried we’re moving away from being a nonprofit and coming across as money-hungry and inaccessible to our core audience. What should we do?