Handling a Surprise Hit
Be ready with this three-step action plan to optimize your good fortune.
JCA Arts Marketing AMA: The Perfect Price
“How can we tell if what we’re charging is the right price for our audience?” Find out what Brian Franko has to say.
JCA Arts Marketing AMA: Promoting Emerging Artists
"How do you suggest getting people to buy tickets to hear an unknown young musician?" Find out what Brian Franko has to say.
Segmenting Arts Patrons: Understanding the Why
Arts marketers have been taught to segment marketing and fundraising initiatives, but what’s the best way to segment? What should an effective segmentation strategy do?