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“Do you have any advice about how to use ticket pricing to promote an upcoming performance?" Find out what Steven Roth has to say.
"What's the best way to find new subscribers?" Find out what Steven Roth has to say.
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.
Steven Roth, President of JCA Arts Marketing, discusses hot topics in arts ticketing and pricing with Erik Gensler in this podcast from Capacity Interactive.
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Steven Roth responds to a recent New York Times article, "Broadway Tickets, for the Price of an Economics Lesson". Many people assume that all, or most all, tickets are at that top price. And they are usually wrong.
Steven Roth explains how arts organizations are competing with Amazon.
