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Steven Roth
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Grow arts and culture revenue

The Pricing Dictionary


We totally geek out about pricing. Which is why we have spent so much time researching, implementing, and becoming experts on pricing for the arts. 

But we know some of the terminology around pricing can be confusing—there's a lot of it! This dictionary is meant to both bring you up to speed on pricing terms and inspire you with new pricing ideas for your organization. 

 


JCA Arts Marketing collaborates with cultural organizations to increase revenue, boost attendance and membership, and grow patron loyalty. We provide consulting and software services to hundreds of cultural institutions across multiple genres, including dance, museums, opera, performing arts centers, symphony, and theatre. We can help you achieve your marketing goals.