Ask Me Anything: Slow Sellers
"One of our shows isn’t selling well, and we're considering significantly lowering the ticket price. Is this the right approach?" Find out what Timmy has to say.
Avoiding the "Order Taker" Trap
End users don’t always realize they are asking Advancement Services to jump through hoops when they ask for something and say they need it “now." How do you break this cycle?
Ask Me Anything: Variable vs. Dynamic Pricing
"I often hear people talk about 'variable pricing' and 'dynamic pricing.' What's the difference?" Find out what Chris Fabiszak has to say.
Ask Me Anything: Marketing to Millennials
"What are ways to increase Millennial ticket buyers across genres for performing arts organizations?" Find out what Timmy Metzner has to say.
I Think We Need a New CRM—Now What?
Your organization has grown and evolved over the years (or decades), and it’s time to consider a new CRM system. So, now what?
JCA Arts Marketing AMA: Permission Marketing
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.
JCA Arts Marketing AMA: Audience Behavior
"We work hard to get each patron to consider becoming a subscriber. But with so much different behavior among audiences, is that a worthwhile effort?" Find out what Timmy Metzner has to say.
JCA Arts Marketing AMA: Subscription Discounts
"We're slowly losing subscribers season after season. Would offering a larger subscription discount help?" Find out what Chris Fabiszak has to say.