Ask Me Anything: Moving Younger Audiences Up The Ladder
By doing a quick glance at 21 company websites from prominent theatre, opera, and symphonic organizations across the country, I have found that most have a student rush or similar access program. What the vast majority don’t have is a membership or subscription option to engage young people with their programming at an early age with accessible pricing and subscription perks.
Business Intelligence for Nonprofits—Four Easy Steps
Nonprofits collect mountains of data about donors and members and no doubt many metrics and reports are monitored regularly. But data and reports are not the same thing as Business Intelligence (BI). In simple terms, true BI refers to gathering all the organization’s data and analyzing that data to learn from it. This post will try to simplify the daunting task of gaining business intelligence with your organization’s data by breaking it down into four "easy" steps.
Ask Me Anything: Second-Time Patrons
"Once you have segmented them and sent them a great offer to come back that they took advantage of, what next? Do they get another deal, but smaller? Do they get added to the greater list? How long do you keep them segmented?"
Maximize Blackbaud CRM: How to use Smart Query to analyze your data
You know how to create ad-hoc queries in Blackbaud CRM. You assign parameters, set your outputs, run your results, rinse and repeat. But, what if you want to dig a bit deeper into a query to further analyze data within that set? That’s when you want to use Smart Query.
Ask Me Anything: The Met's New Admission Policy
The Met has rolled out a new admissions policy, and other box offices should take notes.
Organizational Readiness: The five Cs
Let our five Cs of organizational readiness guide your team's conversation at the next planning meeting.
Ask Me Anything: Asking for Discounts
Consumers are perceptive and know that finding a discount code isn't too difficult when searching online. But how far does generous customer service go in building loyalty?
Blackbaud CRM: Five Steps to Re-ignite Your Vision
When your organization first envisioned implementing Blackbaud CRM, you had hopes and dreams for how things would work once you were using the software. Now, after a year of "normalization" and getting used to the basics, it’s a great time to re-ignite the vision, and ensure you and your Blackbaud CRM system have a great relationship.