5 Simple Ways to Better Leverage Your RMA
We've compiled five time-saving shortcuts that help you leverage the Revenue Management Application (RMA) to work smarter, not harder.
Ask Me Anything: Third-Party Sites
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Don't let those top prices scare you away
Steven Roth responds to a recent New York Times article, "Broadway Tickets, for the Price of an Economics Lesson". Many people assume that all, or most all, tickets are at that top price. And they are usually wrong.
Ask Me Anything: Zoning vs scaling
"What is the difference between 'zoning' the house, and 'scaling' the house?" Find out what Timmy has to say.
Ask Me Anything: Decoy Pricing
"I’ve heard that some organizations use 'premium pricing.' What is the rationale behind having a high top price?" Find out what Chris Fabiszak has to say.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
Ask Me Anything: Price Discrimination
"How are other arts organizations successfully price discriminating to capture more value from cohorts with higher willingness to pay?" Find out what Timmy Metzner has to say.
Podcast: Steven Roth featured on CI to Eye
Steven Roth, President of JCA Arts Marketing, discusses hot topics in arts ticketing and pricing with Erik Gensler in this podcast from Capacity Interactive.