Ask Me Anything: Smaller Subscription Packages
"We are concerned that offering smaller subscription packages would cannibalize sales of the larger packages. Do you have any suggestions?" Find out what Timmy has to say.
Love Your Audience (And They'll Love You)
Your performances begin the moment a patron hears about your show—far before the lights ever go down. Therefore, a somewhat painful truth emerges …
Should we outsource our direct response campaigns? What you may be missing.
As your organization grows, managing direct response campaigns internally may leave you questioning if your team should continue to handle it all in-house. If it is time to think about outsourcing, it is important to thoroughly examine all aspects.
Ask Me Anything: Price Gaps
"We want to offer both accessible and premium ticket prices, but are concerned about having a big gap. Any suggestions for determining price range?" Find out what Chris has to say.
Should we insource our direct response campaigns? What you may be missing.
Many organizations use outside vendors to help with direct response campaigns. Inevitably a question will arise: “Couldn’t we do this ourselves in-house?” Here's a checklist of key questions to consider.
Ask Me Anything: Returning Artists
"Next year we have a returning artist who didn't sell well the last time they performed at our venue. How do we change up the messaging?" Find out what Timmy has to say.
Segmenting Arts Patrons: Understanding the Why
Arts marketers have been taught to segment marketing and fundraising initiatives, but what’s the best way to segment? What should an effective segmentation strategy do?
Ask Me Anything: Slow Sellers
"One of our shows isn’t selling well, and we're considering significantly lowering the ticket price. Is this the right approach?" Find out what Timmy has to say.