TN Inspire: Youth is Not Wasted on the Young
Our very own Steven Roth, President of JCA Arts Marketing, gave a killer “TN Inspire” speech at the Tessitura conference last month. He talks about Broadway’s influence on our youth in this inspiring and fun 5-minute video.
The 6 Most Common Data Mistakes Fundraisers Make—And How to Fix Them!
Over our three decades of work with clients, we've noticed some common mistakes that fundraisers make with their data. So, we decided to round up the six most frequent mistakes that we see and explain exactly how you and your team can fix them.
Arts Marketing Against Sanity... a new game!
At the Tessitura Conference this year, we tried something new. We took the popular game Cards Against Humanity and turned it into a game about our favorite subject.
Rock Star of the Month (August 2018) – Jon Wrye
Steve Jacobson announces this month's Rock Star
Segmentation and Targeting: Don’t Use One without the Other
Grouping donors into categories based on shared characteristics is called segmentation. But—here’s the important thing—segmentation needs targeting to be most effective.
Ask Me Anything: No Data, No Problem
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Quick Tips: Business Planning for Information Services
It can be challenging to set meaningful performance goals for support teams such as information services or database management. Service providers must think broadly about what they hope to achieve and how they will accomplish their vision. Consider the following tips when crafting your business plan.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.