Ask Me Anything: Ticket Fees
Show the whole cost up front or save the fees for the end? Read Jennifer's tips on how to add fees in a way that's right for your organization.
Nobody expects the Spanish inquisition! When innovation inspires change
You’ve sat through several sales pitches and have made a decision on a new CRM. Brace yourself, though, because the fun part is about to begin...
Marketing to Millennials and Gen X'ers—our data-driven tips
Here are some findings from "generational" studies we have conducted with arts organizations, and what they mean for marketers.
What we learned from the elephant in the room
We wanted to collect data on a topic that we felt was the elephant in the room—audience attrition, or why audience members attend a performance and never come back. So, we brought an actual elephant to the room…
Ask Me Anything: ADA Rules
Let's make art accessible to everyone—check out Tony's great overview on the latest ADA rules.
Top Questions to Ask Your CRM Data Conversion Testing Partner
Data conversion is an opportunity to transform your data to make your organization more efficient, and to help you gain and leverage your fundraising insights. Why simply convert your data, when you can transform it?
Ask Me Anything: Second Visit Discount
They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?