Ask Me Anything: Decoy Pricing
"I’ve heard that some organizations use 'premium pricing.' What is the rationale behind having a high top price?" Find out what Chris Fabiszak has to say.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
Ask Me Anything: Price Discrimination
"How are other arts organizations successfully price discriminating to capture more value from cohorts with higher willingness to pay?" Find out what Timmy Metzner has to say.
Podcast: Steven Roth featured on CI to Eye
Steven Roth, President of JCA Arts Marketing, discusses hot topics in arts ticketing and pricing with Erik Gensler in this podcast from Capacity Interactive.
Ask Me Anything: Discount Types
"Which discount strategy works better—flat percentage discounts or buy one get one free (BOGO) offers?" Find out what Chris has to say.
Ask Me Anything: Smaller Subscription Packages
"We are concerned that offering smaller subscription packages would cannibalize sales of the larger packages. Do you have any suggestions?" Find out what Timmy has to say.
Love Your Audience (And They'll Love You)
Your performances begin the moment a patron hears about your show—far before the lights ever go down. Therefore, a somewhat painful truth emerges …
Should we outsource our direct response campaigns? What you may be missing.
As your organization grows, managing direct response campaigns internally may leave you questioning if your team should continue to handle it all in-house. If it is time to think about outsourcing, it is important to thoroughly examine all aspects.