Ask Me Anything: Repertoire Coding
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
Ask Me Anything: Surprise and Delight
Surprise & Delight: the latest trend all arts marketers are adopting. But how can you do it without breaking your marketing budget?
Ask Me Anything: Patron Retention
When should you take action on your retention strategy? Find out what Steven has to say.
Peer Talk: Profiles of Revenue Management Application (RMA) Users
We interviewed people from diverse organizations and job roles to find out how they’ve made the RMA work for them.
Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...
It’s Time to Move on from Banner Advancement—Where Do We Start?
You’ve been running Banner Advancement for years, and we get it. It was a dependable, reliable system. Not perfect, but honestly, what is? But times have changed, your constituency is more savvy, and your needs have grown beyond the functions of the system. It’s time to move on.
Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: List Trades
"Other arts organizations in our community request list trades from us pretty regularly, and we’re pretty open to doing it. Is there a reason we shouldn’t be though?" Timmy gives you the short answer, the long answer, and the philosophical answer...