Steven Roth


"Our clients say it best: 'JCA continues to be the industry's most trusted, reliable, and creative consulting organization.'"

~ Steven Roth

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President, JCA Arts Marketing

Steven Roth is president of JCA Arts Marketing. Cultural organizations throughout North America have benefited from Steven's expertise, maximizing their income and increasing attendance through data-enriched, collaborative, strategic, and technical solutions. Steven has delivered diverse projects, including pricing studies, house re-scaling, segmentation strategies, and CRM readiness assessments to clients across North America. Arts & culture organizations of all types and sizes have worked with Steven, including Santa Fe Opera, Pacific Northwest Ballet, Steppenwolf Theatre Company, Cincinnati Symphony Orchestra, National Arts Centre in Ottawa, SFMOMA, Kennedy Center, and others.

Steven is a frequent speaker at industry conferences and has been a guest lecturer at universities in the United States and China. He also teaches graduate level courses in Arts Marketing and Customer Relationship Management at Boston University. Steven began his career as Marketing Director for The Shubert Organization and is on the boards of Arts Boston and Project Audience.